Med Yacoub is Marketing Director at Tradesk Securities. He operates as an audit-ready growth leader who balances brand and direct response, then aligns product, compliance, design, and growth so marketing drives revenue without creating downstream risk. He built Tradesk’s marketing stack from zero, instituted first-party data standards and shared taxonomies, and implemented measurement and governance that improve accountability, create a clear audit trail, and stand up to regulatory review.
His scope spans performance media, SEO, lifecycle, content education, and analytics, with an operator’s focus on CAC quality, retention, and trust. He converts channel work into enterprise outcomes leaders value, including cross-functional alignment, risk management, and repeatable growth systems. He has been featured in Forbes for high-impact solo CMO execution. Med holds a B.S. from Arizona State University and is completing a second ASU degree in Digital Audiences.
