John Oxford didn’t choose marketing, it chose him. At age 17, Oxford found his first job as a taste tester and commercial viewer for Nabisco. Even though taste-testing snacks and watching commercials may seem like a sweet gig, a young man can only eat so many Nutter Butters and Oreos. Thus Oxford decided to put his career in the ad world on hold, opting for college instead of going straight to the pros.
Fast forward to today. Oxford now uses his 25 plus years of well-honed and award-winning skills in brand messaging as Chief Marketing Officer and Senior Vice President for Renasant, which has assets of approximately $27 billion, 3,000 employees and 300 locations in the United States.
Oxford is currently the marketing section instructor at the Graduate School for Banking at LSU and is a former instructor at the American Bankers Association’s Stonier Graduate School of Banking at the University of Pennsylvania and at the ABA’s Bank Marketing School at Emory University – as well as a former co-chair of the ABA’s Marketing Conference Board.
In addition, Oxford is an Amazon best-selling author with his March 2020 release of the book: No More Next Time, Marketing in the Age of Distraction, and is co-host of the bi-weekly podcast, The Marketing Money Podcast:https://marketingmoneypodcast.com/.
Prior to joining Renasant, Oxford served in the administration of President George W. Bush as a Legislative Assistant to the Executive Office of the President with OMB. Oxford was named Top 40 under 40 in Mississippi in 2007 by the Mississippi Business Journal.
John will be the 9:00am Keynote on Day 2. He is also moderating Track A.
