WORKSHOP (30 mins)

Work through practical hands-on exercises that will strengthen your role as a marketing leader within your organization.

WORKSHOP A: AI-DRIVEN TEAM BLUEPRINT
Mapping Automation, Augmentation, and New Roles for Maximum Impact

Design a future-ready marketing organization by separating tasks into three clear buckets around automation, augmentation, and elevation. Take away specific solutions to:

• Apply the “Three-Phase Framework” to pinpoint what can be fully automated, which activities AI should augment, and where human ingenuity remains irreplaceable.
• Define workforce shifts by redeploying staff toward high-value, revenue-generating functions and tracking revenue, NPS, and asset-level performance to prove impact.
• Identify and develop new roles while resetting leadership expectations around coaching and continuous upskilling.

Amplify your ability to streamline operations, enhance human potential, and future-proof your marketing team in an AI-driven landscape.

Jorie Walsdorf, Head of Marketing, Clarity Pay

WORKSHOP B: INFLUENCER-FIRST CONTENT STRATEGY

Integrating Diverse Human-Centric Content Formats to Set Your Brand Apart in the Financial Sector

Financial brands are breaking away from traditional marketing by integrating diverse, human-centric content formats. Transform your approach to content creation to position your brand as a leader in the financial sector. Take back to your office strategies to:

• Build authentic connections with audiences through relatable and engaging content.
• Create a cohesive content ecosystem that amplifies your brand’s reach and impact.
• Align your content strategy with organizational goals to deliver measurable results.

Heighten your brand’s impact by showcasing the strategic implementation of influencer-first approaches and creative storytelling across platforms.

Polina Zueva, Fin-Fluencer, Ex Tik-Tok